Ed Lee is a pricing and go-to-market specialist and adviser to leading companies and brands. He is the founder of HelloAdvisr, a Los Angeles-based growth consultancy helping companies and leadership teams build and implement profit growth strategies.
Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and the world’s leading expert in pricing.
Ed is regularly invited to speak on entrepreneurship and pricing strategy at leading institutions including UCLA, USC, UCSD and General Assembly, and advises/mentors entrepreneurs at organizations such as Techstars, LA Cleantech Incubator and Wayra (London, UK).
Ed received an MBA from Oxford University, Dual MSc from the London School of Economics and a BA from the UC, San Diego.